We belive in shared ownership and effective marketing strategy supported by strong branding is key to achieving this. Creating demand will also create a visible, resonant and positive brand for you, which is recognised locally and nationally and available for use by the visitor, events and other relevant industry sectors through successful events, facilities and activities.
As part of shred ownership a significant part of the marketing work programme under this strategy will be to identify in some detail the target audiences and markets that that you want to appeal to, and the marketing channels that will best meet these audiences.
This strategy is focussed on visitors. A separate strategy is being developed to focus on targeting business investment audiences. Both the business investment strategy and the visitor focussed strategy will to an extent address potential resident audiences.
We will also identify and drive the marketing opportunities that exist.
The key services include:
| Consulting on: |
- Advertising
- Attractions Marketing
- Destination Marketing
- Digital Strategy
- Email Marketing
- Event Marketing
- Hotel/Resort Marketing
- Internet Travel
- Media Planning/Buying
- Social Networking
- Travel SEO & SEM
Issues we focus on are:
- Business tourism and travel
- Eco-tourism
- Educational tourism
- Medical tourism
- Responsible tourism & travel
- Rural tourism
- Sports tourism and travel
- Tourism and travel destinations
- Tourism and travel economics
- Tourism events and issues
- Urban tourism
Each of our programs are customised meeting client’s specific needs. It includes combination of public & media relations; print advertising; direct mail; special events; online advertising and fulfillment; and partner marketing. In addition we work for a diverse range of B2B and Corporate clients across sectors including hotels, food and drink, exhibitions, financial services, marketing services, packaging, travel, retailing and retail security.
Our solution sets your destination. For initiating collaboration please fill the contact form below.